Do you have an effective logo for your bed and breakfast? A logo is an important element for your Bed and Breakfast Business. A simple factor such as the image that you project through your logo could encourage customers to make a reservation with you over one of your hospitality competitors. Your bed and breakfast needs a memorable logo.
Benefits of Having a Company Logo:
- Provides your bed and breakfast business with an extra level of professional presence
- Often the first impression a potential client will get of your bed and breakfast services
- Helps you brand your bed and breakfast to your potential and existing customers and guests
- Sets the tone and presents a graphic representation of your business
- Reminds guests of their stay with you
- A wise investment in the health and growth potential of your business
Characteristics of Good Logos:
- A visual representation of everything that your brand stands for (Rosemary House Bed and Breakfast is named after rosemary the spice representing friendship)
- Eye catching and visually appealing
- An original and memorable design will stand out to those who see your logo
- A timeless and balanced look that can stand as your business identity for years to come
- Font style plays an important role in creating the right image
- The right font can send a certain message about your bed and breakfast inn that can enhance the overall logo
- Choose simple font face or type face for the words in your logo to be clearly read
- Cursive scripts that appear to be hand written can give out an impression of luxury and tradition
- Your design should look good when it is made smaller or larger
- A unique design that will put you at the forefront of your client’s and customer’s thoughts when they are traveling to your local area
- A memorable design that will stand out in the minds of those who see your logo (who can forget the antique bicycle in the Pedal’rs Inn Bed and Breakfast logo?)
- The logo should appeal to those in your target market
- If you do have an image, make sure it is relevant to your theme (ex: Blue Mountain Bed and Breakfast is located in the mountains of Missoula, Montana)
- Bed and breakfast businesses can lean towards imagery that relates to their location or landmarks in their local area.
- The logo design may even capture the personalities of the owners
Color Psychology:
- Color can really set the mood and convey a lot of emotion
- Most professional looking logos are kept fairly simple and are made up of only two or three colors.
- Make sure that the colors are not too overwhelming or overpowering for your logo
- Blue: secure, calm, honest, strong, caring, trustworthy
- Red: energy, love, exciting, action, bold, passionate
- Orange: happy, sociable, friendly, affordable
- Yellow: logical, playful, optimistic, forward thinking, confident
- Green: growth, organic, natural, caring, fresh, earthy, environmentally aware
- Purple: imaginative, creative, nostalgic
- Black: sophistication, luxury, seductive, formal, authority
- Multi–color: positive, playful, bold, boundless
- You should be able to print the design in full color or in black-and-white while retaining the look and the meaning of the logo
- It is best to have a professional design it
- An affordable option is to use an online custom logo service
- These design firms usually offer a variety of packages
- Be sure to visit their website, look over their prices, view portfolios of their past work, and read their testimonials as well as their guarantee policies
Where You Can Display Your Logo:
- Bed and Breakfast Signs
- Brochures
- Business Cards
- Clothing such as T-shirts and and Hats
- Coffee Mugs
- Key Chains
- Letterhead
- Marketing Materials
- Print Advertisements
- Promotional Items
- Social media profiles
- Stationery
- Website
Because you want to encourage customers in to stay at your bed and breakfast and then hopefully return the next time they are nearby, what you really need is a memorable design that will stand out in the minds of those who see your logo.
When you have a logo that satisfies your bed and breakfast’s branding needs, you successfully represent your bed and breakfast in an artistic way. With the right brand your bed and breakfast or hotel can have more reservations for less effort and you can possibly command higher prices.
A logo also becomes a very valuable and powerful asset in the long term as the people in your market become more familiar with it. If you offer a high standard of service to your customers, they will be reminded of all the positive experiences that they have had with you when they see your logo.
Top Image by Marcus Berg of Unique Angles Photography
The post Why Your Bed and Breakfast Needs a Memorable Logo appeared first on Bed and Breakfast Blogging.